WESOBERNOW: Transforming Recovery Through Digital Advocacy
BUILDING INCLUSIVE CONNECTIONS AND MOBILIZING COMMUNITIES ONLINE

Since its launch in 2019, WESOBERNOW has become a leading movement for harm reduction, recovery, and inclusivity. With over 70,000 engaged members actively listening, subscribing, and sharing its message, the platform amplifies marginalized voices and connects communities to essential resources.

Key Contributions:

• Community Partnerships:
  Partnered with organizations like Oxford House and local groups to foster dialogue, raise awareness, and host impactful recovery events in Tucson and beyond.

• Digital Campaigns:
  Created bilingual email and SMS campaigns that inspired action, achieving exceptional subscription growth and engagement rates.

• Storytelling & Content Creation:
  Highlighted recovery journeys, harm reduction strategies, and advocacy efforts through compelling blogs, videos, and social media content.

• Community Building:
  Built a safe, inclusive platform that connects individuals facing barriers like language, documentation, and reentry challenges with critical resources and support.

• Fundraising & Impact:
  Mobilized over 70,000 supporters through dynamic online campaigns, generating 1+ million views and sustaining vital advocacy efforts.

• Cross-Platform Engagement:
  Executed cohesive strategies across social media, email, and website platforms to maximize reach and foster meaningful connections.

WESOBERNOW continues to redefine recovery advocacy, proving the power of digital platforms to create inclusive connections and inspire transformative change.